On September 13, 2023, the 24SS China International Fashion Week SHIJIE Shijie Fashion Conference was successfully held at the 79-can 751D PARK Fashion Design Plaza in Beijing. For this conference, SHIJIE collaborated with contemporary artists and musicians for the first time, transforming the stage into a calligraphy installation art space, connecting the integration of art, culture and fashion, and exploring a new direction of contemporary fashion expression with oriental imagery.
SHIJIE brand was founded in 2011 by Shi Jie, one of China’s top ten fashion designers, at the “Chinese Contemporary Creativity Exhibition” during Paris Fashion Week. It mainly focuses on fashion creative design, high-end fashion brands, limited edition advanced customization, inheritance and innovation, oriental and arts and crafts For the purpose of the brand.
The designer uses the unique essence of oriental art – ink painting and Chinese calligraphy as the core source of style inspiration, and uses the spirit of oriental aesthetics as a guide to integrate Eastern and Western shapes. Using 100% Chinese mulberry silk, Chinese linen, long-staple cotton and other pure natural materials, the design combines rigidity and softness in terms of beliefs and methodology. With a smart and elegant beauty, it concretely embodies the vastness and elegance of the Eastern spirit. Broad, freehand and inclusive humanistic connotation.
The category of “Yi” occupies a very special and important position in the vast system of Chinese classical aesthetic categories with its unique aesthetic character and grand aesthetic connotation. It is the unity of natural aesthetics, life aesthetics and artistic aesthetics
The theme of shijie’s 2024 spring and summer new product series is inspired by the word “yi”. Taking the “elegance” of Dunhuang colors, the “relaxation” of Zhang Xu’s cursive script, the “pureness” of pine and crane trees in the green fields, and the “heroic”ness of Li Bai’s chants as extensions of creation, we find the development context of the category of “elegance”. Watch its various postures in the complicated changes of history. Feel the Chinese ancestors’ exploration of the universe, life and beauty. The “yi” of transcendence and carefreeness, informality, naturalness and simple elegance are endowed in clothing. So that the spirit of “escape” can be understood and inherited in modern society, let it bloom appropriately, and construct and reconcile contemporary people’s realistic aesthetic life and mentality.
SHIJIE poetry slips have always adhered to the cultural concepts of Eastern philosophy, adhering to the people-oriented concept, fully considering the harmonious relationship between people, clothing, and the environment, and shaping a harmonious view of sustainable development. More efforts are made to use natural fibers such as silk, cotton, and linen, as well as intangible cultural heritage sustainable fabrics and techniques such as Xiangyun yarn and Song brocade. While pursuing texture, designers break the traditional framework and give new interpretations to fabrics and structures. Explore the spiritual core of “yi” and look for the detachment, informality, naturalness and simplicity in clothing. Therefore, “relaxation” has also become the direction explored in this season’s series. It is the true meaning of life to enjoy natural comfort while releasing the charm of women.
This big show is linked to young ocarina player Shi Yan and young guzheng player Dong Jingyi. It is also the first time that the brand has teamed up with musicians to create a show with oriental artistic conception. The stage of this show was inspired by the calligraphy work “Four Ancient Poems” by Zhang Xu, the “Grass Saint”, to create a unique installation art space, using the beauty of smooth and elegant lines to express the layering of the space and the concept of the clothing series. Designer Shi Jie’s brand core inspiration “ink art” is added to the clothing. Ink is used on the clothes to express the connection between mountains, rivers and nature using oriental imagery. The entire series runs through east and west, and the collision of old and new contains rich rhythm and free and flexible spontaneity, creating a vivid charm unique to the East and fully blooming the charm of “escape”.
