In an era where brands launch capsule collections every day, one of the things fashionistas look forward to the most is H&M’s annual designer collaboration series. The brands that H&M has collaborated with over the years are quite well-known, such as Karl Lagerfeld, Comme des Garçons and Maison Margiela. The recent collaboration with BLACKPINK’s favorite brand Mugler has also been widely praised.
This season, H&M collaborates with French fashion brand Rabanne, which is good at integrating metal and futuristic fashion into fashion, to launch a new designer joint series. Current creative director Julien Dossena draws on the futuristic concepts of the brand’s late founder, Paco Rabanne, and applies the brand’s iconic metallic sequin material to clothing, bags and accessories, leading everyone back to the dance floor party fashion of the 1970s.
An image blockbuster directed by a genius producer
This series of blockbusters is directed by Xavier Dolan, the talented Canadian filmmaker who directed the black and white version of Adele’s “Hello” music video. The film begins with a modern-style building standing in a red desert landscape, with dancers dancing at sunset. , as well as supermodels Anok Yai and Noma Han, as well as other actors and Internet celebrities, to jointly interpret this joint series
The dance troupe, directed by choreographers Carine Charaire and Olivier Casamayou from the Paris studio I Could Never Be A Dancer, pushed the atmosphere to a climax with an infectious performance. The film is full of science fiction elements and an all-night party atmosphere, creating the perfect image for an avant-garde new work.
The series recreates the luxurious party style of the 1970s
The Rabanne H&M designer collection emphasizes fluid silhouettes, sumptuous embellishments and maximalism. The women’s collection includes Rabanne’s iconic clothing and accessories made of silver, gold and purple sequins, as well as avant-garde geometric jacquard items, embroidered military suits that show a glam rock attitude, and plush coats that create a celebrity aura. Metallic sequined items are a new highlight that you can’t miss.
Accessories include ultra-modern interpretations of classic Rabanne bags, avant-garde earrings in two-tone metal, necklaces and headpieces embellished with sequins. The unmissable finishing touch of this new product is the gender-neutral metal scarf and the headdress decorated with circular sequins.
H&M’s most exaggerated men’s clothing series this year must be this designer collaboration series! From the neat silver suit, sequin turtleneck top, metal chain mesh vest and leopard print shirt, he immediately became the focus of the audience as soon as he appeared.
Time-consuming and labor-intensive sustainable metal fabric
The Rabanne H&M designer co-branded series is not only made of high-quality fabrics, but also implements sustainable development. For example, decorative rhinestone details are recreated with recycled sequins and recycled glass made from recycled PET plastic bottles. At the same time, this collection took several months to finally develop and use a metal mesh that mixes 70% recycled metal and 30% traditional metal for the first time, inheriting the spirit of Rabanne founder Paco Rabanne’s passion for innovative materials.
