Just when we were happy to see Givenchy return to its elegant essence in the 2024 spring and summer series, the brand and designer Matthew M. Williams jointly confirmed that they would end their cooperation and part ways. Williams, who is from Chicago, USA, took over the post of creative director of French fashion brand Givenchy when the epidemic broke out in June 2020. Now that the epidemic has subsided, it is the time for various fashion houses to show off their talents. However, Williams and Givenchy jointly announced that they will officially leave the brand that has been in charge for more than three years on January 1, 2024.
In the official statement, both the designer and the brand left positive words to bring the partnership to an end.
Regarding these three years, Matthew M. Williams said: “Leading the creative direction of Givenchy is what I said was a lifelong dream when I arrived in 2020. During these three years, I have worked hard to carry forward the legacy of Mr. Hubert de Givenchy while leading the I would like to sincerely thank the studio, Renaud de Lesquen and LVMH for this incredible opportunity.”
Renaud de Lesquen, President and CEO of Givenchy, said: “I would like to thank Matthew for all the energy he has brought to Givenchy. His collections are determined, full of creativity and modernity, sparking new momentum and finding his audience. . I join everyone who has the pleasure of working with Matthew in wishing him great success in his future endeavors.”
During the three years at the helm of Matthew M. Williams, it can be said that Givenchy has staged a version of trend variations, injecting the brand’s classic design elements into modern trend energy; you can also see gorgeous and delicate tailoring and fabric use in some custom-made dresses. Supermodel Kendall Jenner and Gigi, Bella Hadid are all his supporters. The brand’s “Shark Lock” shark boots, “U-Lock” jackets and iconic “Voyou” handbags have quickly become popular items. It is reported that Williams and Hong Kong K11 Group entrepreneur Adrian Cheng will conduct in-depth business cooperation to expand and develop the designer’s personal brand 1017 Alyx 9SM founded in 2015.
Now that Matthew M. Williams has left after his contract expires, it may be a mutual decision not to renew the contract. Coincidentally, the creative director before him, Clare Waight Keller, only stayed at Givenchy for more than three years. On the other hand, Givenchy has not announced the new designer it will take over. Sarah Burton, who just left Alexander McQueen, and French designer Simon Jacquemus have become hotly debated successor candidates on the Internet. Brand officials stated that they will continue to convey Givenchy’s brand aesthetics through new series designed by the brand studio team.
