Jerry Lorenzo, the manager of American fashion brand Fear of God, has officially launched a long-term cooperation with Adidas to launch a new joint series of Fear of God Athletics! The new co-branded Fear of God Athletics focuses on the theme of basketball, integrating fashion designer Jerry Lorenzo’s hobbies and concepts for basketball and special tailoring, and launches a series of co-branded sneakers, co-branded apparel, co-branded hats and accessories. A must-have for fashion fans who love basketball!
Fear of God Athletics co-branded design concept
Fear of God Athletics’ joint image video was shot by well-known photographer Nadav Kander. The picture maintains Fear of God’s unique minimalist style, with brown-gray tones, and the reflection and hazyness of mountains and water to set off the Fear of God brand. Give a sacred air
The three solemn stone pillars that appear many times in the film should be Jerry Lorenzo’s ingenious nod to Adidas. In addition, at the end of the video, three models in costumes and masks walk towards three stone pillars in silence, which can be said to be a symbol of Fear of God officially entering a new chapter with Adidas!
Who is fashion designer Jerry Lorenzo?
Jerry Lorenzo, 46, is not only the founder of the American fashion brand Fear of God, he is also the son of former Major League Baseball Chicago White Sox and New York Mets head coach Jerry Manuel! The sports gene in Jerry Lorenzo’s bones has made him particularly fond of sports culture since he was a child!
Jerry Lorenzo’s special background also makes him want to bring new impact to the field of sportswear! This is why Fear of God discussed with Adidas the new joint project of Fear of God Athletics, with the focus entirely on Athletics sports equipment! It seems that Fear of God Athletics will inject a new atmosphere into the sports equipment market!
Fear of God Athletics Physical Events
If you like high-end fashion culture, you are in luck! Fear of God Athletics’ new joint project is not only available for sale on the official website, but also holds offline activities! Fear of God Athletics will hold a joint event “The Athletics Atmosphere” in Los Angeles, USA from November 30th to December 3rd! Interested fashion fans may wish to pay attention!
