It was also winter. In Milan in December 1980, a group of young designers led by Italian architect Ettore Scottsass were gathering to talk. When Bob Dylan’s “Stuck Inside of Mobile with the Memphis Blues Again” played happily, I was filled with joy. The ideal resonates on the spot, and Memphis, like the creative force of “Heavenly Group”, has awakened the resurgence of post-modern aesthetics. Forget the rational stereotypes of functionalism, let bold and unrestrained thoughts surge, and play with vivid colors, lines, patterns and shapes, and even uses! From space to industrial and graphic design fields, Memphis creates unlimited style possibilities… That once rebellious and crazy new world, until today, more than 40 years later, the signal of inspiration is fired again. At 26 Place Vendôme in Paris, BOUCHERON, a creative family that leads the high-end jewelry and watchmaking industry, creative director Claire Choisne continues the free energy across time and space, and will Reality is transformed into the ultra-future, and the fantasy jewelry universe is recoded with joy and joy.
DO NOT IRON relives the innocent and carefree high school days with embroidered iron-on badges. Recreate the lightweight design of the iron-on patch with precious stones.
New generation jewelry aesthetics super expansion
As a leading female force in the ivory tower of high-end jewelry brands, Claire Choisne’s unique keen sensibility is not only used to find the inspiration of classics, but also to dialogue and sing with them in contemporary language. Since taking over BOUCHERON, every year, she has launched the most watched high-end jewelry series of the year. She has always embodied the evolving new generation of jewelry and its diverse looks like a ritual. It is as precise as aesthetic keywords, but it also delights and inspires. All kinds of fancy thoughts. In 2021, “Holographique” developed the iridescence of “light” in the soul of life; last year, “Ailleurs” took a new approach to external nature. In 2023, in conjunction with the spirit of Memphis, popular and trompe l’oeil art, “More is More” bravely departed from size, shape and media. Regardless of the conventions and rigid routines of the material, no matter how much you play, you will experience more and gain more.
Tie the Knot is a huge bow embellished on the cloud-like hair. One side is as red as flames, and the other side is decorated with black and white stripes that resemble the brand’s classic element, Grosgrain. Soft as silk, seems to be blown by the wind
What could be better than the comic format to bring out the playful and playful nature of high-end jewelry on a large scale? Especially the extraordinarily friendly and lively sense of daily life. The entire series is like a limited-edition hand-painted book unfolding before our eyes. Claire Choisne’s storyboards are sometimes three-dimensional, sometimes flat, both realistic and detached, a paradoxical magic perspective, deconstructing, reshaping, and humorously subverting our imagination of high-end jewelry. The huge bow diamond hair accessory with unusual proportions is flying, and its name is loud and clear – Tie the Knot, which is a verb. It weighs less than 100 grams and is indeed light and wind-proof. The Trompe-l’œil effect suspended on one side of the face is playful and romantic, and the bright flame-red butterfly webbing is made from Bio acetate, which is commonly used by eyewear brands, in line with the natural production method. , smart and environmentally friendly, with perfect color development and light texture, cleverly echoing the theme of the work. Platinum pavé diamonds delicately arrange the black and white stripes of BOUCHERON’s iconic Grosgrain pattern, and the distinctive composition activates the visual rhythm. The secret is hidden behind it. The magnesium metal structure is 30% lighter than aluminum and 10 times lighter than gold. The main frame is made of magnesium. In order to achieve the ultimate elegance, challenges are inevitable. 200 micro-parts are processed and assembled with blurred edges before inlaying. , if one claw is accidentally broken during the complicated process, all previous efforts will be wasted and everything will have to come back. Soft as silk, the poetic grace is not illusory, and the flexible craftsmanship is real!
JUST AN ILLUSION Seemingly escaping orange and blue, this unique oversized necklace interprets a seemingly opposite but actually harmonious color dialogue.
Heavyweight roles include Just an illusion and Pearl soap bubble necklaces. Claire Choisne’s brilliant experimental material potential embodies colorful surprises. The link-type Just an Illusion base is made of titanium, which is incredibly thin and light. The orange and blue links seem to be out of the ordinary, but they are actually harmonious. The oversized chain link is specially made of blue, white and black high-precision ceramics (Hyceram), with a flat curved surface that looks like a three-dimensional one. The orange chain link is paved with Spessartite mandarin garnets and inlaid with round diamonds. Decorated with a narrow black transparent paint outline, the layers are deep and the two overlap and mix in interesting colors. Returning to innocence, pure pearls are like transparent and round soap bubbles, swimming happily on sweaters or skin. Giant ultra-thin pearls are arranged and combined according to the principle of two-dimensional space to create a dreamy bubble sphere, paying tribute to the charm of nature.
PEARL SOAP BUBBLE Huge pearls are like transparent and round soap bubbles, swimming happily on sweaters or skin.
Free solutionMore than a jewelry
More is More, not only in form but also in art. The freedom and liberation of spiritual concepts are even more precious. Whether it is In the pocket or Pull me, the value of high-end jewelry lies in the connection between the wearer and the creation. It is integrated into every moment of life. More than a jewelry. In the Pocket redefines the connotation of a complete set of jewelry. An onyx-encrusted and diamond-paved pocket accessory that can be worn any way, completes the complete integration of clothing, jewelry, and styling. The straightforward texture is based on rigorous thought. It first uses 3D printing technology to produce titanium elements, and then fixes them on elastic fabrics, and then fixes them with magnets from the inside of the wearer’s clothing. In this way, this charming piece of jewelry is firmly fixed and perfectly integrated with the clothing fabric, giving the tough metal the lightness of clothing. Pull me fixes 40 cm of jewelry on the bottom of the hood like a brooch. It includes citrine, diamonds, black transparent lacquer, onyx, white opal, gold, titanium and aluminum. The sense of technology and the brilliance of precious metals are radiant. Pull me The rope sways gorgeously in an instant, and the rope part can also be transformed into long earrings or diamond pavé earrings. It can be worn in multiple ways to travel through time and space. The more avant-garde, the more exciting.
IN THE POCKET + AN APPLE A DAY is a new jewelry set that can be matched with any outfit. Imagine putting your hand in a high-end jewelry pocket, showing off your leisurely spontaneity. Finally, a bracelet in the shape of a perfect sphere adds the finishing touch to the picture.
The drawstring of the Pull me hooded sweatshirt can also be used as high-end jewelry, inspired by Jack’s design Take inspiration and add a contemporary touch of glamour.
