In the spring and summer of 2024, the fashion world is crazy about “minimalism”: shirts, jeans, long dresses… The classic simple style of the 90s is back

We all know that fashion is an eternal cycle, with trends constantly changing and starting anew at the same time. From 2023, the Y2k trend of the 2000s has emerged strongly, and those fancy, exaggerated and a little tacky fashions have once again become the focus, such as Paris Hilton’s pink sportswear, butterfly patterns and those low-waisted jeans… Taking over the fashion world with a high profile. Until the spring and summer of 2024, the big shows of various brands seem to have a new look. From Gucci’s newly appointed creative director Sabato De Sarno, or Peter Do’s new Helmut Lang… they have repeatedly conveyed to us a major message – —In 2024, the fashion world will return to basics, and minimalism will dominate the trend.

The classic minimalist style of the 1990s takes over 2024

Less is More Less is more, this is the principle followed by many designers to launch the 2024 spring and summer series. There are many simple and elegant creations, with the spirit of Quiet Luxury (this term is almost inherited from celebrity outfits and photo albums) The battle spread to the fashion circle, referring to the low-key and luxurious aesthetics). This trend also reminds people again of Carolyn Bessette-Kennedy: a very representative fashion icon in the 1990s. Her cool, casual and elegant style laid the foundation for her in the 1990s. The symbolic status of minimalism in the fashion industry: using the simplest dress to reflect a restrained and high-end temperament. And never goes out of style.

 

Carolyn Bessette-Kennedy’s greatest charm lies in her art of sublimating basic clothing. For example, she could make a plain white minimalist blouse a perfect evening gown, update a simple little black dress with opera gloves, and start the spaghetti-strap satin dress craze that originally debuted in the 1970s during the Golden Age. The petticoat of a dress later became a must-have item in the minimalist women’s wardrobe in the 1990s due to fashion icons such as Carolyn Bessette-Kennedy and Kate Moss.

This low-key and neat style can be seen on countless shows this season and is quietly replacing the popular Y2k trend.

This minimalist style that dominated the 1990s is spreading to the fashion shows of major brands in the spring and summer of 2024. For example, Acne Studios launched a vest and long skirt suit, changing the basic black and white tones of the 90s and matching them with shiny revealing toe heels and futuristic sunglasses; while 16Arlington launched a low-cut spaghetti-strap dress.

All the basic items you probably have in your wardrobe were on the catwalk. Helmut Lang Spring/Summer 2024, led by Peter Do, is the best example, such as the combination of blue straight jeans and khaki work shirts, everything revolves around the smart and simple understated beauty. You can imagine that these clothes are like being taken out of Gwyneth Paltrow’s wardrobe, some basic items that are truly relevant to people’s lives.

 

In addition to the iconic Carolyn Bessette-Kennedy, there were other actresses from the 1990s who were also popular icons of pop culture. Shannen Doherty, for example, rose to stardom for her role as the good witch Prue Halliwell in the TV series Charmed. Her spaghetti-strap black dress and Effortless jeans suit are also the epitome of simplicity in the 1990s.

 

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