Since the Asian market is extremely important, fashion brands often launch special designs for special holidays. For example, the French brand LACOSTE has joined hands with a Chinese fashion designer brand. In response to the arrival of the Chinese New Year, the signature crocodile pattern combined with the dragon-shaped totem is used in the Year of the Dragon limited edition clothing, presenting a design that is both fashionable and a little childish. Just be happy.
French brand LACOSTE has joined hands with a Chinese fashion designer brand to coincide with the arrival of the Chinese New Year, combining the signature crocodile pattern with the dragon-shaped totem in the Year of the Dragon limited edition clothing.
ACOSTE once again cooperated with Chinese designer group PRONOUNCE to shape the classic “crocodile” logo into children looking forward to the New Year. Inspired by festive dragon dance folk performances and childhood memories, ACOSTE created a design that is both creative and interesting. PRONOUNCE uses a 2D pixel style to give the crocodile logo a game-like feel. It is paired with black and red colors that are consistent with the dragon’s “noble and auspicious” meaning, forming an overlapping and alternating classic full version or separate ICON style. The most unique features of this series are the crocodile and dragon-shaped patterns, which are transformed into Q-version cartoon images and are used in jackets, hooded tops, classic POLO shirts and other items, which not only conforms to the theme of childhood memories, but also features the PRONOUNCE brand. Fashion genes.
Fashion brand CLOT has joined hands with clothing brand TOMMY HILFIGER to launch a special New Year series to celebrate the arrival of the Year of the Dragon in the Lunar Calendar.
Fashion brand CLOT has joined hands with clothing brand TOMMY HILFIGER to launch a special New Year series to celebrate the arrival of the Year of the Dragon in the Lunar Calendar. This series draws inspiration from American classics and contemporary Chinese youth culture, reimagining TOMMY HILFIGER classic styles and adding oriental style totems. The classic red, white and blue colors of TOMMY HILFIGER are used throughout the entire series, and the logos of both parties are designed on each item; the sports suit uses a red with a full New Year feel, a striped long-sleeved POLO shirt with an auspicious pattern, and a printed Crew neck shirt with dragon pattern…etc. The linings of sweaters and cardigans are embellished with CLOT’s signature stripes, and other items including blazers, track pants and classic shirts are also printed with the joint logo.
Crocodile and dragon-shaped patterns have been transformed into Q-version cartoon images, and are used in jackets, hooded tops, classic POLO shirts and other items.
PRONOUNCE uses a 2D pixel style to give the crocodile logo a game-like feel, with a black and red color scheme that matches the dragon’s “noble and auspicious” meaning.
CLO and TOMMY HILFIGER New Year special series, baseball jacket with Chinese knot.
CLO and TOMMY HILFIGER’s special New Year series, striped POLO shirts incorporate oriental totems.
