The new year requires not only a new atmosphere but also a new image. The Spanish boutique brand LOEWE recently announced that it has invited the famous British actor Jamie Dornan to become its global brand ambassador. It recently released the 2024 spring and summer men’s clothing image advertisement. Through the The subtle emotions captured by the characters in the space and the still life arrangements present a sometimes romantic and sometimes wanton sense of style and life.
Jamie Dornan was recently nominated for a Golden Globe and Film Critics Circle Award for his performance in Kenneth Branagh’s “Belfast”, but his most well-known role is as a serial killer in the BBC drama “The Fall” , Taiwanese viewers may be most familiar with “Heart of Stone”, which he collaborated with “Wonder Woman” Gal Gadot, which was broadcast on Netflix and received critical acclaim. Jamie Dornan has performed in many LOEWE advertisements in the past, and the latest 2024 spring and summer menswear series advertisement released on January 12th features his superb and vivid performance, showing off his chic style.
The latest LOEWE 2024 spring and summer men’s image advertisement is performed by Jamie Dornan and singer-songwriter Omar Apollo. In the series of images, characters and objects are both protagonists, each showing their posture and aura. Sometimes Jamie Dornan is sitting on a single chair, holding the new suede Puzzle Fold tote bag, sometimes wearing a gradient leather jacket, looking melancholy into the distance or the shining crystal high boots in his hands; Omar Apollo Travel between the stage, the dining table or the whimsical half-moon installation. If a person’s clothing is an expression of his temperament and inner heart, this season’s LOEWE men’s style profile may be glimpsed from bags, accessories and clothing: a large goose-yellow elephant-shaped shoulder bag shows the big personality. The childlike innocence in boys is still alive. The Convertible dark green calfskin small backpack represents mobility and the continuous desire for travel and adventure. In addition, the Puzzle Fold tote bag and Puzzle also come in light gray, classic black, dark green, and gray black. Rich choices like patchwork, burgundy red, navy blue, caramel brown, etc. are like color chips.
But another highlight of this season is the “star aura”, which is embodied in the form of crystal inlay. Whether it’s the high boots Jamie Dornan is holding, or the Screen dark green Swarovski crystal-embellished sunglasses on Omar Apollo’s face, paired with a soft knitted sweater or a stiff leather jacket… it doesn’t matter if it’s rough or not. Whether it’s soft or soft, returning to true temperament and letting yourself become your own star, this may be the only style guide that LOEWE tries to pass on to men in the spring and summer of 2024.
Convertible dark green calfskin small backpack
Puzzle Fold gray and black stitched calfskin large tote bag
Goose yellow elephant shape large shoulder bag
British actor Jamie Dornan recently became LOEWE’s global brand ambassador and filmed the 2024 spring and summer men’s wear image advertisement
Through character images or situational decorations, the LOEWE 2024 spring and summer men’s wear image presents the vitality and sense of life between movement and stillness.
American singer-songwriter Omar Apollo is a rising star in the music scene in recent years. His hit single “Evergreen” has nearly 19 million views on Youtube.
LOEWE’s latest 2024 spring and summer menswear image campaign is performed by Jamie Dornan (left) and singer-songwriter Omar Apollo
