In the vibrant and urban streets of New York, how can men look confident and fashionable? Let’s see how entrepreneurs perform it. In Berluti’s 2024 spring and summer series, urban men in a diverse and busy life highlight their elegant taste through clever matching of clothing, bags and accessories, and invite people from different fields to interpret it with their personal experience and style. The first story chapter Come to New York and invite entrepreneur Lounes Mazouz into the spotlight.
Berluti uses exquisite craftsmanship and design to combine different fabrics and leathers in each item to present items that are highly personalized, functional and comfortable, so that every man can wear his own style.
Lounes Mazouz, a French-Algerian entrepreneur who is also a connoisseur of life, has traveled around the world and opened a fashionable French bistro in New York in recent years. He will later revive the legendary Club 82 in New York. He is also passionate about surfing, traveling and movies. Adventure, elegance and confidence all rolled into one.
In the spring and summer advertisement, Lounes Mazouz wears Berluti and walks through the streets of New York, showing a classy men’s style. It is paired with two Toujours bags. The word means All Day in French. The three-dimensional design can be loaded into Perfect for going out all day long and can be paired with different styles of clothing.
Lounes Mazouz also wore a variety of Berluti jackets, including rust brown leather jackets made with exquisite Patina dyeing technology, which exudes a bright color and has a retro flavor; or grass green suede flight jackets, sand color technical fabric car jackets, etc. Showing Berluti’s new light and elegant style for men in different materials.
