With the beginning of the new year, the fashion brand Prada released the 2024 spring and summer image advertisement “Days of Prada”. Photographed by photographer Willy Vanderperre, it featured Prada creative directors Miuccia Prada and Raf Simons in September 2023. The big show is the inspiration, and it is transformed into a group portrait depicting a style, focusing on the big picture.
Whether it is a men’s clothing image advertisement or a women’s clothing image advertisement, the collective images show the unique temperament of the models and clothing, and are also Prada’s comprehensive imagination of the 2024 spring and summer fashion. The men’s clothing image advertisement is starred by male actors Harris Dickinson, Kelvin Harrison Jr. and Troye Sivan from England, the United States and Australia respectively. The women’s clothing image advertisement has about 40 models performing together; under the lens of photographer Willy Vanderperre, half-length or Full-body, black-and-white or color portraits are constructed into diverse style sketches. They seem to reproduce the static freeze-frames in the fashion show. When the images form a cluster, they also restore the marching procession on the catwalk, and even more A comprehensive projection of fashion week and the fashion industry.
Just like the English original name of the spring and summer image advertisement is Days of Prada, for Prada, the formation of style is not overwhelming and exaggerated, and the expressions of the portraits in front of the camera are pure and real, allowing the portraits and clothing to return to the essence of life, and then form Create a restrained and down-to-earth attitude, and live out every day that belongs to Prada.
