RIMOWA, a German luxury luggage equipment brand, recently announced that music king Jay Chou has become its global ambassador. It is the first time in the brand’s history that it has cooperated with a Chinese star, making people feel his international influence. Recently, RIMOWA released Jay Chou’s complete image endorsement photos, capturing his posture walking on the streets of London, England, faithfully showing what it means to be “all cool for you!” style.
Following Blackpink member ROSÉ, top F1 driver Lewis Hamilton and football star Kylian Mbappé, Jay Chou takes over to interpret RIMOWA’s new image advertisement. In fact, after the first wave of endorsement photos were exposed, some netizens discussed that only Jay Chou’s handsome figure was seen in the advertisement, but the true face of the suitcase was not seen. Fortunately, RIMOWA has brought a complete vision to maintain the consistency of the spirit of the fourth chapter of the “Never Still” image advertising launched last year, allowing Jay Chou to walk on the streets of London with the Original Cabi titanium suitcase.
Because he is a singer, he often holds world tour concerts, which allows Jay Chou to travel all over the world, becoming familiar with and accustomed to the ever-changing life and movement. Drawing on these experiences, he proposed a new and unique perspective to RIMOWA and shared what he learned from the journey. The inspiration gained truly explains the changes brought about by travel. The “Never Still” image advertising blockbuster starring Jay Chou will be exposed in theaters, digital media, outdoor media and print media around the world from now on. The newly released video uses a customized soundtrack by the well-known composer Hans Zimmer. This is his third collaboration with RIMOWA. In future visual videos, he will also show his Original Cabin Twist brown suitcase, as well as the Things to bring with you when traveling.
