The influence of large-scale art and cultural activities can often bring spiritual nourishment to daily life. The 2024 Venice Biennale will be held in Venice, Italy from April 20 to November 24. TOD’S, a boutique brand also from Italy, recently announced that it will become the “Italian Pavilion” of the 2024 Venice Art Biennale. ” partners, showing the common passion and interest in life and art originating from Italy.
During the Venice Biennale in 2024, TOD’S Group will finance the installation art space “Due qui / To Hear” co-created by curator Luca Cerizza and artist Massimo Bartolini; at the same time, TOD’S will also present at the 60th International Art Exhibition A few days before the launch, a brand event was held in Venice, once again demonstrating the Italian lifestyle’s pursuit of craftsmanship and beauty.
The TOD’S Group has a century-old history. The most popular design is the Gommino “Bean Shoes” in the 1970s, which brought a comfortable and casual lifestyle classic and has been enduring for 50 years. The brand was listed on the Milan Stock Exchange in 2000 It went on the market and launched a women’s clothing series in 2013 and a men’s clothing series in 2014. Currently, the brand has Chinese actor Xiao Zhan as its brand spokesperson.
The installation art space that will be brought to the Biennale is called “To Hear”. The intuitive translation can be listening, but in what form will it be listened to? Will what you hear be heard as sound or invisible stylistic appeal? It remains to be seen when the Biennale officially launches on April 20, when the answer may be revealed.
