As the weather gradually warms up, the scent of summer seems to be emerging not far away. Italian brand Bottega Veneta has recently launched two new bags: the Andiamo, which exudes nostalgia and travel associations, and the Rumple, which emphasizes lightness. The latter brings vitality with a cross-body strap. The latter invited Chinese supermodel Liu Wen to shoot an image advertisement, showing the seaside. The comfort and freedom of a rocky shore.
Craftsmanship, creativity and dynamism are the main design themes of Bottega Veneta’s 2024 spring and summer, and brand creative director Matthieu Blazy will take men on a journey of infinite possibilities with the Rumple bag. The Rumple bag, which can be carried on the shoulder or cross-body, uses Bottega Veneta’s classic leather weaving technology and comes in a variety of colors including slate gray, graphite gray, straw yellow, brown, and black. The large model in two sizes can be used as a briefcase or school bag, while the small model is convenient for traveling and traveling light.
“Andiamo”, which will appear on the show for the first time in 2023, has become a highlight recommendation for women who love to travel this season. The Italian word Andiamo is translated into Chinese as “departure”, and using canvas as the main body and embellishing the bag with washed Bristol calfskin, Andiamo is more like calling out those who long for distance and freedom from the name. The Andiamo bag combines canvas with French-origin Bristol calfskin. The latter has a tough structure and soft touch after being washed and hand-brushed, and forms a sharp texture contrast with the canvas, even with a slight texture. A sense of nostalgia.
In the image advertisement, Chinese supermodel Liu Wen is seen standing on the side of gray coastal rocks. She is half-stretched, holding a bag, and facing the camera with a confident expression, which is different from the traditional stereotype of the Chinese coast being equated with swimwear. The bag comes in two sizes, so it can be stored and stood up at any time.
