Chanel classic bag: an eternal sentiment that lasts forever

In the classic film “A Man and A Woman” by French New Wave director Claude Lelouch, the male protagonist Jean-Louis Trintignant asks this question. A man and a woman who lost their partners for some reason met while sending their children to boarding school and fell in love. Through shots that are as intimate as looking at each other and seeming to be in each other’s eyes, the film explores the outlet of desire, the doubts about giving, and the hesitation and fear of surrendering oneself to the one you love – falling in love is such an unforgettable life experience.

●A tribute to the most profound moments in life

After being released in France in 1966, “The Love of Women” not only won the Palme d’Or at the Cannes Film Festival that year, but also won the 1967 Academy Awards for Best Foreign Film and Best Original Screenplay, setting the new wave of innovation for generations. film vocabulary to the world.

As with many New Wave films, the behind-the-scenes production costs of “Love, Love” were so low that the director had to complete filming within three weeks. In order to save money, he shot indoor scenes in black and white and then interpreted outdoor scenes in color. The heroine Anouk Aimée wears her own clothes and pairs them with personal accessories, such as the Chanel bag that appears in the movie, which she often wears both on screen and in private, and is her favorite bag.

Chanel artistic director Virginie Viard has always been passionate about movies, and the short film released this time is undoubtedly a tribute to Claude Lellouche. The short film was shot and directed by the photography duo Inez & Vinoodh, which reproduces some of the original footage of the film verbatim. It was directed by the legendary film star Penélope Cruz, who has been the brand ambassador of Chanel since 2018. Cruz) and heavyweight actor Brad Pitt (Brad Pitt), co-starring.

●The eternal Douvier horizon

In addition to the classic dialogue and scenes, the short film reproduces the legendary beach, the horizon line, the boundless sea, and the city of Deauville.

Deauville is a seaside resort town in northern France. Ms. Chanel opened a hat boutique of the same name here in 1912. It was her second hat boutique after her first hat boutique on Rue Cambon in Paris in 1910. Boutiques. In 1913, she launched her first haute couture collection in the booming resort town. In the 1960s, the city’s scenery was immortalized by the New Wave movies, and the heroines in the movies always carried her Chanel bag in the scenes of falling in love.

In contrast to Brad Pitt’s performance as a slightly timid and shy actor, Penelope Cruz’s hands in Chanel’s short film are clutching her bag, as if she wants to cover up her inner doubts. Her fingers caressed the diamond-patterned leather. The audience heard the sound of the buckle being turned open and noticed the chain strap hanging on the shoulder… The perfect silhouette, modern feel and rectangular shape made it instantly recognizable. You can recognize this as a classic Chanel bag. The characters they interpreted trembled with fear, were driven by emotions, and their skin even tingled with goosebumps.

In the movie, the legendary Chanel bag is placed on the hotel restaurant table, in the middle of a man and a woman, symbolizing that at certain moments in life, you will always gain the courage to confirm your deepest desires. It is a unique moment. . In the frame of the screen, the bag becomes a symbol, full of meaning, contrast and mystery, showing a feeling of freedom, like a badge decorating the body, revealing the user’s personality with a liberating silhouette.

The Chanel bag beyond the screen is still a symbol, carrying the present, past and future of the Chanel brand’s historical trajectory, just like the tight connection created by the straps intertwined with leather ribbons and chains. It can also be regarded as your own space, a secret base, and a place to rediscover yourself. Not only a lifelong companion, but also one that can be passed down from generation to generation. In each new series, there are always endless new looks with different colors, shapes and materials. Over the years, there have been countless designs in Chanel’s collections that pay homage to classic bags, establishing their unique status and truly demonstrating legendary style.

Chanel brand ambassador Penelope Cruz and Brad Pitt jointly interpret the new image of Chanel’s classic bag.
Nellope Cruz and Brad Pitt recreate the classic driving scene.

Chanel brand ambassador Penelope Cruz and Brad Pitt jointly interpret the new image of Chanel’s classic bag.
The new image of the Chanel classic bag was shot on the seaside in Deauville.
The new image of the iconic Chanel bag was shot and directed by the photography duo Inez & Vinoodh.

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