The French Riviera is famous for its beautiful scenery. FRED, a jewelry brand with deep connections to the Mediterranean, has released its latest image advertisement, showing the warmest and sunny side of this eternally beautiful scenery, reflecting the brand’s reputation as “The Sunshine Jeweler” Jeweler’s core values and contagious unique light. FRED has always upheld the warm and caring personality of the brand founder, Fred Samuel, and used his exquisite craftsmanship and professional knowledge to unleash his endless love for light. Through the design of jewelry, he demonstrated his determination to “joie de vivre” (joie de vivre). Pursue.
The latest visual identity draws inspiration from Fred Samuel and the brand’s beloved French Riviera. The protagonists of the story, the Freddies, are the contemporary incarnations of Fred Samuel, embracing every moment of life: driving a convertible along the picturesque coastline freely. Gallop; jump off the cliff under the sun and dive into the clear sea; enjoy the warmth of the sun caressing your skin; dance freely in the afterglow of the sunset, and never forget to leave…
With the gaze and sun of “The Sunshine Jeweler”, the happy moments of the French Riviera constantly change from dawn to dusk, from azure to beige, pink and orange, reflecting the jewelry worn by Freddies: Force 10 The timeless and charming designs of , Chance Infinie and Pretty Woman show a charm that is both casual and elegant.
