Holding the bag in your hand not only stores all your essentials, but also reflects a certain style. Fashion brand Prada has launched the new Prada Galleria bag, and invited British director Jonathan Glazer to direct and American actress Scarlett Johansson to star in its latest image advertisement and short film.
In the approximately one-minute video, Scarlett Johansson repeats a line repeatedly from different angles and with different emotions. The images are sometimes in black and white, sometimes in color, and the atmosphere eventually becomes suspenseful and unpredictable. Scarlett Johansson even shed tears at one point, seemingly showing her true feelings. At the end of the film, Scarlett Johansson stepped out of the studio. She was holding a yellow rivet Galleria bag and got into a yellow taxi. The taxi drove slowly into the distance, and the camera stopped at a city street scene, leaving room for imagination, just like the Galleria bag. It has endless possibilities for collection and storage.
The Galleria bag, which was first launched in 2007, is named after Mario Prada’s brand flagship store in Milan’s Galleria Vittorio Emanuele II in 1913. Today, Prada regards the bag as a 3D canvas. The soft calfskin exterior and Nappa leather lining have become the materials. Micro rivets, gold plating and other techniques give the painting variability, shine and hardness, and are consistent with Galleria. The softness contrasts sharply.
Some Galleria bags even “open” with leather buds on the surface: these curly roses or plump anemones are all hand-curled and shaped from leather, echoing the leaf-like decoration that Prada often used in ready-to-wear. , is also reminiscent of the floral decorative elements on Prada tulle dresses or ready-to-wear in recent seasons. It is part of the structure of the bag (and ready-to-wear), and also meets the decorative and metaphysical meaning: a woman as soft and strong as a flower. Strength, graceful and graceful, is in bud.
