Paula’s Ibiza series created by LOEWE with a leisurely summer attitude towards life is also officially launched! Paula’s fashion store on the Mediterranean resort island of Ibiza symbolizes the anti-establishment culture of the 1970s. Paula’s Ibiza series is inspired by this and shows the characteristics of island life. The design of the 2024 series combines the brand’s exquisite craftsmanship with vitality and playfulness to create the most indispensable free and easy items for a pleasant vacation, strolling in the city, or attending a music festival. It is also announced by LOEWE global brand ambassador Taeyong, a member of the Korean boy band NCT, etc. Image advertisements performed by many international musicians and creative elites.
Shorts and dresses are made with prints from Paula’s boutique. The short tops are paired with asymmetrical ruffled miniskirts to add movement, full of feminine beauty and a touch of avant-garde personality. The overall silhouette of men’s shirts and shorts is loose. Another focus is the burst of color images from artist Douglas Abraham. Abstract dice, teddy bears and planet patterns appear on T-shirts, shorts, sweatshirts and swimwear.
The bag style continues LOEWE’s iconic weaving technology, using raffia fiber full of summer flavor to weave the Puzzle and Puzzle Fold Tote bags. The Font Tote bag and Palm Leaf Bucket also appear in new summer colors. The distinctive stripes of the Puzzle woven bag show changing colors along the cut surface of the bag, and there is also a new nappa sheepskin Flamenco Bucket that is suitable for day and night. Tropical fruits are the source of design inspiration for this season, showing LOEWE’s unique interesting style; there are also a variety of colorful animal-themed pins, and in addition to regular straw woven shoes, some are even more avant-garde with crystals and metals.
The image advertisement brings together Taeyong, Grammy Award-winning American singer Yebba Smith, Latin singer Young Miko, American rapper and singer-songwriter Kevin Abstract, American singer-songwriter 070 Shake and Irish actress Alison Oliver, strolling around in a real and unpretentious way, or with Butterflies and parrots play together, embodying Paula’s open and inclusive spirit
In addition, for every knitted bag sold, LOEWE donates money to support the community where the bag is made, including establishing university scholarships in Colombia, building a craft training school in Madagascar, and providing humanitarian relief to Morocco when an earthquake occurs in 2023.
