Swatch, a Swiss watch brand that combines love and art, once again became a partner of the Venice Art Biennale, so it found Verdy, who has collaborated with many trendy brands and is also the artistic director of the BLACKPINK concert group, to cross over. Applying its signature “VICK” character to a classic watch, it became a hot seller as soon as it was launched, demonstrating Verdy’s high popularity, spanning the fields of fashion and art.
Verdy, a graphic designer and artist from Japan, has often collaborated with trendy brands in the past, so he has attracted attention. Recently, he has crossed over with Hong Kong McDonald’s to hold a current exhibition and created a cute three-dimensional statue of the signature VICK character holding a burger. Therefore, in order to join hands with the Venice Art Biennale for the seventh time, Swatch invited Verdy to design a joint limited edition watch, and at the same time erected a 4-meter-high VICK bronze sculpture in Venice to welcome all visitors to the Venice Biennale. Visitors to the Giardini exhibition area continue the spirit of the brand’s past large-scale art projects and become the topic and focus.
VICK is a character that combines pandas and rabbits. It is inspired by the positive and peaceful personality of pandas and the longevity and prosperity represented by rabbits. Since its birth, it has only appeared in black and white, so whether in watches or in The Venice Biennale is all about new colors. This bronze co-branded watch shows VICK presented in a funny manner. The most special thing is that Swatch is equipped with a calendar wheel, so the tongue-out VICK on the dial will change color every day, from orange, red, pink to yellow. Loop, very worth collecting.
