French boutique Louis Vuitton (LV) unveiled its new “Core Values” image advertisement shot by the famous photographer Annie Leibovitz, inviting tennis legend Roger Federer and Spanish golf king Rafael Nadal to participate box, once again aroused heated discussion.
Louis Vuitton has become a hot topic after letting football superstar Lionel Messi and Portuguese star Cristiano Ronaldo star in its image advertisements in 2023. This year, it was also designed by Annie Leibovitz, and Federer and Nadal, who were both enemies and friends on the tennis court, were invited to interpret this 17-year-old project. As expected, it became a hot topic again, and some netizens said, “This is simply epic. “Dream linkage”, tennis fans find it even more meaningful
The advertisement uses the concept of “There are Journeys that turn into Legends” and was shot on a mountain 3,000 meters above sea level, reflecting the ambition and determination of top athletes. At the same time, it also conveys that off the court, Federer and Nadal are no longer competitors, but partners climbing together. They respect each other, have deep friendship, and constantly overcome obstacles in front of them, echoing the image of their playing careers. For tennis fans, they represent a glorious era, because Federer and Nadal have dominated grass and clay events for 20 years respectively, and the two have had many epic competitions that are still talked about today. road.
Regarding this shooting, Nadal said, “I am very proud to be a part of it, especially with Federer. He has always been my biggest competitor and now a good friend. What I have achieved in my career The achievements are beyond imagination, but ultimately the human legacy is the most important value.” Federer also said, “We went from being competitors to the end of our careers to do this shoot together, which is very cool, and being up there on the mountain, I think it also embodies all the values. It is very meaningful and special for us.” Moment”, the good friendship of cherishing each other is beyond words.
Annie Leibovitz, who recently became a foreign academician of the French Academy of Arts, used the magnificent scenery of nature as the background to show the two people standing on a mountain peak. Among them, Federer wears the classic Monogram Christopher backpack, showing a timeless style, echoing the legend he left in the tennis world; Nadal wears a Monogram Eclipse backpack, symbolizing his vitality and perseverance. The two people jointly express every Louis Vuitton design and every “core value”. This is a journey of commitment and dreams that transcends material and pursues excellence.
