LOEWE once again joins hands with the Swiss shoe brand On to officially enter the field of sportswear, creating a series of men’s and women’s functional sportswear and shock-absorbing functional shoes, with bright and colorful combinations that are unforgettable. Not only that, the image advertisement also invited active tennis and track and field athletes to go to places such as Indian Canyon, Palm Springs and Simi Valley in California to complete the filming, declaring LOEWE’s determination.
Last year, LOEWE was the first cross-border Swiss shoe brand On to launch the co-branded Cloudtilt running shoes, which were sought after by consumers around the world and became hard to find after they were launched. So the two parties worked together again this year to enter the apparel field, combining Spanish luxury design with Swiss engineering technology to create a complete series of functional apparel. Continuing LOEWE’s consistent simplicity and functionality, it takes into account the requirements of outdoor activities and the rhythm of urban life, and is equipped with a new joint logo. The offering includes parkas, down jackets and vests suitable for all weathers, embellished with tie-dye patterns, including ripstop fabrics, waterproof poncho fabrics and reflective zipper headbands.
The joint series also includes functional tops, T-shirts and vests, training shorts, etc. made of recycled materials. Vibrant oranges and pinks are paired with soft neutral colors, as well as tie-dye designs throughout the entire series, which are eye-catching. It also brings an advanced version of Cloudtilt 2.0 running shoes. The upper is composed of multiple layers of high-performance mesh fabric, and the rubber toe, collar and tongue are reinforced to improve protection. In addition to the basic color series, there are eye-catching pink and neon colors. Huang chooses. The image advertisement was also shot by tennis player Ben Shelton, famous runner Masato Yokata, Winter Olympian Alexandra Burghardt, middle and long-distance runners Aaliyah Miller, Mario Garcia Romo and Sintayehu Vissa, etc., which shows that LOEWE is serious about entering the sports field. !
