countdown! OMEGA becomes the official timepiece of Shanghai Olympic Qualification Tournament

To participate in the competition, you need qualifications. OMEGA, a Swiss watch brand with the same long history as the Olympics, recently announced that it will become the official timekeeper of the first “Olympic Qualifying Tournament” in Shanghai and participate in the events held in Shanghai and Budapest in May and June respectively. Official pre-match event.

The highlights of the Olympic qualifying competition will be new event themes in the Olympics such as sport climbing, skateboarding, BMX Freestyle, and “Breaking”, which will debut at the 2024 Paris Olympics. In fact, even though different sports originally had their own professional fields, in order to increase the new generation’s interest in the Olympics and sports themes, the Olympics will more openly integrate multiple fields such as culture, music, fashion, and art to enrich the excitement and diversity of sports events. .

As the official timepiece of the Olympic Games, OMEGA has been actively rejuvenating in recent years. For example, it has launched a number of Speedmaster co-branded watches with the affordable quartz brand of the same Swatch Group, successfully making OMEGA’s classic “Speedmaster” more popular among people of all ages around the world. “The Speedmaster series has a deep history with the cartoon Snoopy and the space moon landing.

In the Olympic qualifying competition, Omega will provide official results, real-time timing and scoring of competition events. Different event venues may use professional technologies such as touch pads in “Speed ​​Climbing” to allow athletes to stop with their hands. Time, as it has been used in swimming events in the past.

The 2024 Olympic qualifying tournament will be held in two stages. The first stage will be held in Shanghai from May 16th to 19th, and the second stage will be moved to Budapest from June 20th to 23rd. No matter what the results of the qualifying round are, people will have the same enthusiasm as OMEGA and look forward to the upcoming 2024 Paris Olympic Games.

OMEGA previously launched 11 sets of MoonSwatch Moonshine Gold suitcase watch boxes containing 11 watches, which were auctioned at Sotheby’s International Auction for 534,670 Swiss francs. In the end, OMEGA donated 100% of the proceeds from the auction to ORBIS .
OMEGA has previously launched the Paris 2024 commemorative Speedmaster Chronoscope watch to quietly warm up for the upcoming Olympic events.
The Speedmaster chronograph co-branded by OMEGA and Swatch has set off a wave of “Speedmaster” trend in recent years and continues to spread to this day.
OMEGA has become the official partner of the Olympic Qualifying Tournament and will play an important role in the qualifying events in Shanghai and Budapest.

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