Celebrity endorsements are not news. Nowadays, the cooperation between boutiques and celebrities is often deeper. DIOR announced that South African actress Charlize Theron, who has been endorsing J’adore perfume since 2004, will usher in a new role: officially becoming the brand ambassador of Dior skin care and jewelry. This actress is not only recognized for her acting career and has a good image. In addition to being appointed as a “United Nations Messenger of Peace”, she has also long been concerned about women’s rights issues; Christian Dior has also been responding to Sally through the “Chin Up Dior stands with women” project The eponymous foundation (Charlize Theron Africa Outreach Project, CTAOP) founded by Theron promotes the health and safety of South African youth.
David Beckham, who has become a global male fashion icon with his outstanding dressing sense, announced the launch of a global long-term design cooperation plan with BOSS, a brand of the HUGO BOSS Group, and will be responsible for designing and planning new products in the next few seasons. Limited series and seasonal series, and showing his distinctive personal style in the design, will promote the evolution of BOSS men’s series in the next few years. The cooperation between the two parties will focus on formal and casual men’s wear. The first series will be launched in the spring and summer of 2025; before that, Beckham will appear in the brand’s global image advertising for this autumn and winter.
