There are always shining moments in everyone’s life, and special moments are more worthy of lasting commemoration and grand celebration. The Italian boutique brand GUCCI has launched a new image advertisement, featuring Jannik Sinner, a well-known tennis player and brand spokesperson, capturing his wonderful moments in the game and presenting the passion, courage and vitality originating from Italy.
In the past, the “Big 3” generation of professional tennis was dominated by Roger Federer, Rafael Nadal, and Novak Djokovic for ten years. In the past two years, young players have frequently taken the lead. ”, bringing a new game. For example, Jannik Sinner, who bucked the trend and won three consecutive sets after losing 0:2 at the Australian Open this year, not only won the first Grand Slam championship of his career, but also maintained a good position in the ATP Top 2 for a long time since April this year, and is bullish in the future. .
In a documentary style shot by photographer Riccardo Raspa, Jannik Sinner’s practice and competition scenes around the world were recorded, and it became a rare GUCCI image advertisement that spanned the fashion field and professional tennis. Jannik Sinner, who has performed well in the field of professional men’s tennis, was born in Northern Italy. He showed off GUCCI customized travel bags as a brand spokesperson at last year’s Wimbledon Championships, and also at the US Open (US Open). and Nitto ATP Finals, the Valigeria travel bag customized by GUCCI became the focus of attention.
In fact, the history of GUCCI and tennis can be traced back to the 1970s. At that time, tennis was very popular in Europe and the United States. GUCCI also launched GUCCI Tennis 1977 sports shoes, finding a balance between sports, fashion and daily life, becoming GUCCI’s classic shoes. The new image advertisement also quotes a piece of advertising copy from the 1980s: GUCCI is a feeling. The Chinese literal translation is “GUCCI is a feeling.” Everyone’s feeling may be different, but positivity, struggle, cheerfulness and enterprising may be the same for everyone. For Italy, it is the style common denominator of GUCCI
