Glasses have now become an out-and-out fashion accessory; the image advertisement of CHANEL’s 2024 spring and summer glasses series is unfolded with four-frame negative images. Under the lens of photographer Karim Sadli, Chanel brand ambassador Liu Wen, supermodel Alaato Jazyper Michael, América González and Loli-Bahia, four women with very different personalities and facial contours, use glasses with different silhouette details to express the energetic figures of the four muse.
Liu Wen has been a frequent attendee of Chanel shows since 2008 and also serves as the brand’s image ambassador. In the video, she wore two pairs of metal-framed sunglasses, both with the word “CHANEL” on the temples. “Sunglasses are like armor, allowing me to see but not being seen. For me, “It’s an innate fashion accessory,” she said.
“As long as there is sunshine all year round, I will wear sunglasses. I also like to wear them indoors, but it feels a bit ridiculous, as if I am in a different world from other people, so I am less likely to do this!” Since 2020! Loli-Bahia, who has been a model for the Chanel brand, in this advertisement wears mask-style glasses made of high-grade resin with a metal chain decorated with interwoven leather. Alaato Jazyper Michael wore two-color high-grade resin sunglasses in the film, while América González, who will start walking for Chanel in 2022, interpreted two pairs of glasses with different styles in the film.
