Summer has not yet arrived, but the pace of fashion waits for no one. The French fashion brand Longchamp has exposed the autumn and winter image blockbuster performed by Korean actress Kim Se-jung. Longchamp used photographer and director Elaine Constantine to capture the vibrant and lively dynamics of urban women through the lens, and used Jin Shizheng to embody the brand’s relaxed, comfortable and free-flowing sense of wear this season.
The 2024 autumn and winter series Longchamp is designed with the theme of “Team Spirit”, integrating French elegance into daily wear and sportswear, so the image is shot in the locker room and training room, making it more relatable to consumers. At the same time, in the image photo, Kim Sejeong can be seen wearing a celadon-colored knitted suit, a sports pocket vest, and a Le Pliage Xtra cylindrical cross-body bag, looking calm and composed. Or put on a stretch leather T-shirt and lace-up trousers to transform into a dancer and dance confidently. The green handbag on your hand echoes the galloping horse-shaped necklace, showing a sense of casual fashion, which is enough to become a dressing guide for the next season. . In addition to clothing, the bags worn by Jin Shi are the focus items that cannot be missed this season. Among them, the Le Pliage Xtra bag is made of cowhide material, and its cylindrical shape design highlights the neatness of the sports style. Although it is small, it has ample capacity.
Longchamp artistic director Sophie Delafontaine also said, “One of my design beliefs is to inspire women’s confidence by providing elegant and practical clothing.” Therefore, elastic leather, recycled polyester fiber, windbreakers and knitwear are used as core elements to naturally integrate into the creation of the season. Among them, elastic leather has a functionality beyond imagination, because it is not only anti-wrinkle but can also be washed in the washing machine, which can definitely meet daily needs. Inspired by the signature Le Pliage® handbags, Longchamp uses recycled polyester fiber to make a reversible jacket that can change color according to the wearer’s mood.
