TUMI has been cooperating with the McLaren F1 Team and McLaren Automotive since 2019, and expanded the scope of cooperation in February this year to become the official designated luggage of the NEOM McLaren Extreme E Team and the McLaren Shadow Esports Team Box equipment brand. At the same time, the new TUMI and McLaren Extreme mini series were launched, combining cutting-edge technology and innovative design, demonstrating both parties’ pursuit of excellent performance.
TUMI and McLaren jointly launched the Extreme mini series of bags. Each piece uses a fully welded structure like the car body and the most advanced materials and technology. The joint series of items are unlined, lightweight and waterproof. They are compatible with TUMI+ storage accessories and echo the color of McLaren’s body. For example, the Terrain backpack has a flat opening with a magnetic buckle and a stowable chest strap. Sling straps and dedicated padded pocket for 15-inch PC or 16-inch MacBook Pro. The Throttle travel bag features top handles and a padded back panel, a hidden magnetic zipper opening, and stowable sternum and backpack straps. The small Rally shoulder bag has a zipper opening, an additional open pocket and a transparent zippered pocket on the back. And these products can be packed into reusable compression storage bags, demonstrating the brand’s consideration of environmental impact and sustainability spirit.
On the other hand, in addition to celebrity endorsements, RIMOWA’s latest brand image advertisement reflects the value of time-honored craftsmanship. It is shot with the theme of ENGINEERED FOR LIFE and the signature Original series products as the focus, leading consumers to step into the suitcase. The journey of evolution. The series of advertisements starts from RIMOWA’s factory in Cologne, showing the process of luggage being made by the brand’s technicians and delivered to the owner. The filming was directed by the director duo rubberband, and the professional maintenance technicians of the maintenance center were the protagonists, showing the brand’s dedication. A commitment to building durable luggage and a lifetime warranty.
