After the four members of the Korean group BLACKPINK expired, in addition to renewing their group contract with their original owner YG Entertainment, their individual contracts have developed separately. Jennie, Jisoo, and Lisa have all established their own companies, and Rosé has joined The, founded by YG legendary producer Teddy. Black Label.
On the 20th, Jennie released a 30-second preview of the commercial song she collaborated with the brand Beats. The rhythm is strong and distinct, but the focus of netizens is on the rap lyrics, “Taken for granted, taken as hostage, carried the baggage, carried the past us, as luck would have it, future was written, they did not plan for woman to woman up.”
Netizens believe that the lyrics mention the past and the future, which seems to be a metaphor for the past self being restrained and difficult to express oneself. Combined with Jennie’s past words, she founded her own company ODD ATELIER because she wanted to express herself more freely and freely and break boundaries. , so there was a post on Twitter that speculated that Jennie was dissing her former employer through the lyrics.