Inheriting the spirit of the era of innovation and sailing, the top watchmaking brand Panerai once again joined hands with the America’s Cup to become the official sponsor of the Italian Luna Rossa Prada Pirelli sailing team, and drew on its knowledge of innovation and technology. In line with the pursuit of craftsmanship, Panerai launched a number of new watch works this year to attract collectors with its spirit of excellence.
The America’s Cup is the oldest and most famous competition in existing rowing sports. Panerai began cooperation in 2017, initially providing sponsorship support for the American team Oracle Team USA and the Japanese team Softbank Team Japan, and starting from 2019 with the Italian team The Luna Rossa Prada Pirelli sailing team has launched a long-term official sponsorship cooperation, and the 2024 America’s Cup will be held in Barcelona from August to October. Panerai CEO Jean-Marc Pontroué pointed out that the cooperation shows a breakthrough The ambition of ultimate performance is also an extension of the brand’s core spirit. For this reason, Panerai has launched a variety of watches to demonstrate the brand’s pursuit of excellence and innovation.
At the 2024 Watches and Miracles Exhibition, Panerai released the new Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech™ titanium metal ceramic watches PAM01466 and PAM01543, using the innovative material Ti-Ceramitech™ titanium metal ceramic, produced by Panerai Neuchatel The “creative workshop” of the watch factory took 7 years of research and development, and the research and development was inspired by the progress of sailboat technology. In order to reduce resistance, ceramic coating materials began to be used on sailboats to reduce resistance, allowing Panerai to develop materials that ceramicize steel. .
The Ti-Ceramitech™ titanium cermet, which is applying for a process patent, uses plasma electrolytic oxidation technology to present a mysterious and beautiful blue color, just like the blue ocean. The titanium surface is converted into a high-density ceramic that is lighter than fine steel. 44%, the fracture resistance toughness is 10 times that of traditional ceramics, and it is more resistant to high pressure and thermal pressure.
Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech™ titanium ceramic watch, equipped with P.900 automatic movement. Titanium ceramic is used on the bezel and case, and undergoes secondary processing. The carefully designed position shows the metal underneath, creating The visual contrast of different materials highlights the uniqueness of the crown, protective device, bezel edge and scale. The waterproof depth is as high as 50 bar (about 500 meters), with ultra-high waterproof performance. PAM01466 uses a blue sunray dial, and the overall aesthetics echoes the spirit of the ocean;
PAM01543 uses a white matte grained dial. Both models are decorated with Luna Rossa words and a red small second hand on the dial. The paired luminous hands and hour markers can be clearly identified whether in the depths of the ocean or in the dark, showing unparalleled excellence. science and technology.
The also newly released Submersible GMT Luna Rossa Titanio PAM01507 watch uses SuperLumiNova® Breakthrough and excellent technology; the watch is made of 42mm grade 5 titanium, which is more lightweight and considerate. Titanium is also one of the materials used by the Luna Rossa Prada Pirelli sailing team to make racing boats, highlighting the tribute to the ocean and the spirit of ambition. The bezel It is set with a matte blue ceramic scale ring to enhance wear resistance and is waterproof to 50 bar (about 500 meters). It is equipped with a P.900/GMT24H automatic movement, GMT dual time display and 24-hour scale, returning to the brand tradition. The style, and the GMT pointer has a unique sail shape, which represents a tribute to the Luna Rossa rowing boat. The diverse details show Panerai’s brand spirit of pursuing exquisite craftsmanship and technological evolution.
The new Submersible Luna Rossa watch PAM01579, released at Milan Design Week 2024, is inspired by the innovation and unyielding spirit of sailing events. It has a 42mm frosted stainless steel case and a stainless steel bezel with a black matte ceramic surface. , to avoid collision damage, with a waterproof depth of 30 bar (about 300 meters), equipped with P.900 self-winding mechanical movement, the dial has a white grained matte feel, and the hands are coated with Super-LumiNova® luminous coating. It is also clear at night, and the slow-speed torpedo pattern engraved on the back of the watch comes from the work of Italian naval commandos riding in the deep sea in the 1940s. At that time, the team members wore Panerai watches to echo the spirit of maritime bravery.
