Everyone has an innate desire to talk and be understood. Prada released the 2024 autumn and winter series of image advertisements, resorting to the basic principles of brand creation: dialogue and exchange of opinions, interpreting clothing in a metaphysical form, and launching a multi-party dialogue on opinions, identities and trends of thought.
For Prada, each series is a conversation, just as Prada is co-helmed by two creative directors, Miuccia Prada and Raf Simons, and is a joint creation after full exchange of opinions. This autumn and winter image advertisement was shot by photographer Willy Vanderperre, and recorded the interactions between actors Harris Dickinson, Damson Idris, Yili Ma, Hunter Schafer and Letitia Wright in person or over the phone, while the lines came from The screenplay written by American filmmaker Miranda July, with its framed scenes of communication, is also the director’s homage to texts, films or documentaries from different eras.
In addition to the excitement of words and thoughts, clothing is also a form of communication among actors: from color, structure, tailoring, to texture, everything is the communication of cultural meaning and identity; for example, the rigorous tailoring of suits represents the emphasis on manners. , the brightly colored cardigan short sweater symbolizes lightness; the wide and long suit jacket is a desire that cannot be ignored and wants to be taken seriously.
Reading the air may be a deep spiritual ability, and “reading” the desire, psychological needs and identity that the person behind the clothing wants to convey may be the psychological reference that Prada’s 2024 autumn and winter fashion image advertisement wants to convey: lightness Unfold and let your thoughts flow freely and happily.
