After announcing that MLB baseball superstar Shohei Ohtani has joined the brand family in 2023, New Balance has now officially unveiled the latest series of co-branded products with Shohei Ohtani, including professional baseball apparel, daily casual sports items, and the first Ohtani signature baseball training shoes. “Ohtani 1” is a series of joint clothing.
The color scheme and design ingenuity of this joint series are all inspired by baseball, using classic earth tones and swamp green to echo the infield red clay and outfield turf of the baseball field. Some clothing stitching imitates the unique stitching of baseball. Line elements and multiple double-pocket designs echo Otani Shohei’s two-sword style. It can be worn casually in all seasons, whether it is casual daily life or professional sports.
Shohei Ohtani said: “I have a deep respect for the sport of baseball itself and its history. This is why I like this joint series very much. It not only pays tribute to tradition but also incorporates trendy designs. Each one is a representation of athletes on the field or on the court. The ideal outfit for your next trip.”
In this joint series, Otani Shohei’s exclusive “running base” logo is also revealed. The protagonist that fans are most looking forward to is Shohei Ohtani’s first signature baseball training shoe “Ohtani 1”, which was officially unveiled. The New Balance design team referred to Otani’s professional advice and took into account the special needs of amphibians. In order to improve comfort and durability, the New Balance design team chose the FuelCell technology midsole with energy feedback, and the upper is made of top-grade PU material with high wear resistance. To ensure that players can move flexibly on the court, a three-dimensional triangular pattern similar to the ceiling of a Japanese professional baseball stadium is added to the toe box.
