Practicing responsible sustainability is the commitment of the French fashion brand Longchamp. The environmental protection strategy is also reflected in the 2024 autumn and winter series, including the launch of kimono jackets made of recycled polyester fiber and bags made of recycled fiber, making it environmentally friendly. Create a beautiful interaction and balance with fashion.
Adrien Cassegrain, Longchamp brand transformation director, said, “Our first responsibility is to ensure the sustainability of our products.” This philosophy is reflected in all aspects of Longchamp’s production. Longchamp is committed to using more environmentally conscious materials and has launched a number of product series made of recycled materials since 2019. For example, the iconic Le Pliage® bag uses canvas made of recycled fiber, which can reduce the carbon footprint of each bag by nearly 20%.
Longchamp’s autumn and winter series this year has transformed the kimono, a representative of Japanese culture, into an elegant and modern look. The wide sleeves are delicately trimmed at the cuffs, the rounded hem and the highly recognizable neckline are suitable for various body shapes or occasions. There is no longer a boundary between formal and casual. It is an elegant single that can be flexibly changed according to the outfit. Taste.
This kimono jacket is like the classic Le Pliage® folding bag series. It can be stored like origami and easily placed in a suitcase or bag. The recycled polyester fiber fabric is not easy to wrinkle. Available in a variety of colors including navy, burgundy, orange and green.
