FENDI released the 2024-25 autumn and winter women’s wear show image advertisement. This season’s designs combine the spontaneity of London with the freedom of Rome in a relaxed and casual way. The clothing and accessories express a sense of luxury through strong confidence, allowing the wearer to express themselves to their heart’s content while incorporating practical elements. Inject fun.
FENDI Haute Couture and Women’s Art Director Kim Jones drew inspiration from the brand’s 1984 design, integrating multicultural and global British subculture style into FENDI’s usual elegance and practicality. He started with rigorous tailoring and incorporated the feminine qualities of graceful lines into a more rounded silhouette. He used rich and densely woven wool to accurately make clothes that fit the body shape, and borrowed the design vocabulary of robes to make silk fashionable. Ribbed knitwear fits like a second skin, creating a fluid silhouette.
The eye-catching Selleria stitching theme that appears on clothing and accessories pays homage to the FENDI tradition that celebrates its 100th anniversary this year. This season, it runs through the entire series of leather riding boots, Chupa Chups® lollipop boxes, and in the form of wire hardware accessories. Sewn onto leather bracelet. Classic bags such as Peekaboo, Baguette and By The Way are made of gorgeous and natural primary color leather to highlight the feel and practicality. This season’s new soft Simply FENDI cross-body bag and rounded Roll style bag can be used in multiple ways, encouraging women to find themselves in their own choices and clothing.
