FENDI brand ambassador Song Hye Kyo appeared in Hong Kong last week to attend the opening of the FENDI Canton Road boutique. Whether she was photographed in casual outfits at the Hong Kong International Airport or at the official opening ribbon cutting, Song Hye Kyo chose to carry the latest FENDI autumn and winter 24 topical new bag, Peekaboo Soft.
This new design is a soft and bright version of FENDI’s classic Peekaboo bag. Song Hye Kyo chose the beige version at the airport, embellished with beige leather FENDI x Chupa Chups® lollipop case hard shell charms and FENDI FF LOGO leather Mini Strap You, paired with a loose shirt and white trousers, naturally exudes a luxurious and casual atmosphere in summer; at the opening event, she carried a black bag with a high-neck slit dress from the 2024 autumn and winter series, which was also decorated with personalized The FENDI FF LOGO leather Mini Strap You is used as an embellishment, adding more fun to the luxury.
FENDI’s new Hong Kong Canton Road store covers a total area of 288 square meters, using a modern style to create an open space to display and sell FENDI women’s clothing. The LED arches on the exterior are reminiscent of the arcades of the Italian Palace of FENDI’s Rome headquarters. The interior decoration combines the luxurious texture of travertine, wood and special Verde Alga patterned marble, and is decorated with FENDI brand elements such as the classic FF logo and Pequin stripes. FENDI Casa designer furniture.
