Louis Vuitton (LV) announced that it will return to the America’s Cup and will become the title partner of the 37th America’s Cup. The event will be held in Barcelona from next week (Thursday, August 29, 2024) to October 7, including Ineos Britannia, Alinghi Red Bull Racing, Luna Rossa Prada Pirelli, NYYC American Magic and Orient Five teams including Express Racing will challenge the Louis Vuitton Cup, and the winner will face off against the defending Emirates Team New Zealand team.
The America’s Cup began in 1851, and the winner’s silver trophy, the Auld Mug, is considered the oldest international sporting event trophy in the world. Louis Vuitton first cooperated with the 1983 America’s Cup. Louis proposed the idea of awarding and creating a special trophy and two trophy hard cases for the duel between the “defending team” and the “challenging team”; this year, in Asnières The historic Louis Vuitton atelier will also specially customize the Auld Mug silver cup and Louis Vuitton Cup trophy for the America’s Cup winner. The “Challenger” fleet that won the Louis Vuitton Cup qualifying championship will have the opportunity to compete again in the Mediterranean waters with the “Defending” championship team of the previous event. Whether it’s trophy luggage or the foils that allow the AC40 and AC75 racing yachts to glide faster on the water, Louis Vuitton and the America’s Cup use the same approach to 3D design and the integration of sustainable lightweight materials. material.
