Louis Vuitton’s (LV) fall 2024 men’s collection, created by menswear artistic director Pharrell Williams, includes a capsule collection inspired by the late Korean painter Park Seo-Bo. Before Park Seo-bo passed away in 2023, he collaborated with Louis Vuitton on the Arty Capucines art bag in 2019. The design of the series is inspired by the minimalist yet powerful lines of the “Father of Korean Dansaekhwa” to create a series of elegant, noble-style clothing that can go between urban life and weekend outing lifestyle. .
Louis Vuitton’s signature leather Epi is the focus of this season’s capsule collection. The ripples of Epi’s wheat fields are reinterpreted in an enlarged size and become an important visual element decorating outerwear. The brand’s iconic Monogram flower turns into a pastel-hued Monogram Macro. Park Seo-bo’s famous “Écriture” series of works, such as the painting No. 960728 in 1996, the painting No. 021015 in 2002, the No. 1-17 in 2017, the No. 30-22 (19/30) in 2022, etc., have become wearable. The clothes on the upper body are like wearing works of art on the body
The bag accessories also continue Park Seo-bo’s straight-line painting language and the texture of Epi leather. The colors such as air blue, neon green and maple leaf red are color inspirations drawn from Park Seo-bo’s “Écriture” series of paintings. Each bag has The beige lining echoes traditional Korean hanji, while labels on the bags reference the specific artwork that inspired the creation of these styles. The shoes and a series of bags and suitcases are made of Monogram Gradient canvas. The streamlined and architectural LV Aerogram series simplifies the brand logo to a core shape and is made of dark blue or mocha leather.
Epi textures and LV Blason patterns extend to accessories such as scarves and glasses, and screen-printed silk scarves are inspired by Park Seo-bo’s paintings. The brand also launched men’s jewelry made of 925 silver for the first time.
