CHANEL has a deep relationship with the Grand Palais in Paris; under the infinite creativity of Karl Lagerfeld, the brand has held numerous unforgettable events in the Nave of the Grand Palais in Paris since 2005. Fashion shows: From the commemorative sculpture of Chanel’s coat, the lion statue loved by Ms. Chanel, to the full-scale reproduction of supermarkets and rocket launch bases, each fashion show is a fashion event that attracts global attention.
“The Grand Palais in Paris is the birthplace of great dreams. For us, the symbolic significance of this place to Chanel is no less than that of Rue Cambon or Place Vendôme.” said Bruno Pavlovsky, global president of Chanel’s luxury apparel department. Chanel has become the long-term exclusive sponsor of the Grand Palais in Paris since 2018. In the same year, it announced its investment in supporting the renovation and restoration project of the Grand Palais in Paris, helping to maintain this Paris landmark built for the 1900 World’s Fair and recreating the original design. Uniqueness and beauty. Today, Chanel announced that it will extend its sponsorship partnership for another five years through the Grand Palais Rmn Sustainable Endowment Fund, officially becoming the main sponsor brand of the Grand Palais in Paris. Chanel expects to invest another 30 million euros following the restoration of the Grand Palace to help promote various art and cultural programs at the Grand Palace in Paris from 2024 to 2028.
Didier Fusillier, President of the Grand Palais, said, “The Grand Palais has overcome modern preservation and operational challenges and is ready to embark on a new chapter in its history with upcoming programs spanning fine art, contemporary art, celebrations and live entertainment. “In April 2024, French President Emmanuel Macron opened the entrance door of the main hall renamed “Gabrielle Chanel” in commemoration of the founder of the brand. In October 2024, Chanel will return to the Grand Palais in Paris to hold the 2025 spring and summer high fashion series show. At the end of the same year, there will also be many art fairs and exhibitions. In June 2025, the public will be able to explore the new space at the heart of the Grand Palais in Paris and participate in various exhibitions and other activities planned to be held in the main hall.
In addition, Studio MTX, the interior decoration department of Chanel’s Montex workshop, also specially made commemorative curtains for the Grand Palais in Paris, so that the central space can be perfectly adjusted to the needs of various activities. Starting from November, the embroidery process of this curtain will be carried out during workshops open to the public at la Galerie du 19M, the workshop headquarters in Aubervilliers, Paris, as well as in other Chanel le19M workshops. participate.
Like its sponsorship of the Palais Galliera and the Opéra national de Paris, through its partnership with the Grand Palais, Chanel fulfills its commitment to helping Paris and local institutions develop their cultural and artistic influence.
