Loro Piana, known for its high-end fabrics, released the 2025 spring and summer series of men’s and women’s wear during Milan Fashion Week, celebrating the brand’s 100-year history and tradition and opening a new chapter. The protagonist of this series is the most summery linen material, which is exhibited in Palazzo Belgioioso (Palazzo Belgioioso) in conjunction with the works of artist Adriana Meunié.
The 2025 spring and summer series of men’s and women’s clothing make full use of the relaxed, light and elegant characteristics of linen. In this series, linen is blended with the brand’s classic fibers such as cashmere, silk and Sopra Visso wool, showing a straightforward and natural attitude through simple tailoring. The touch and texture of the fabric highlight the dialogue between clothing, body and life. The unique appearance and attention to detail of the series are mainly due to the unique style inherited from the old linen companies Sergio and Pier Luigi Loro Piana, which were acquired by the brand.
Women’s clothing is mainly made of light and lustrous fabrics. Outerwear and jackets are precisely shaped and are cut with high bevels to create a slender silhouette. The active spirit of the outdoors coexists with elegant femininity, the iconic Traveler military jacket is reinterpreted in new colors and materials, pleated skirts and loose blouses are full of delicate and gentle touches, while campo di lino flowers are printed in ink, and washed denim silk separates Inspired by sailing.
The men’s collection ranges from the dense feel of Linen Tweed to the technical innovation of Linen Storm, from the rich ecological imagery represented by lotus to the soft touch of Linen Flower. The softness of texture and structure is reflected in blazers, signature light brown Spagna jackets, smooth shirt jackets, suede bombers and knitted blazers, designed to exude style even in casual wear. Blazers are paired with loose Bermuda shorts, and denims of varying thicknesses are cut into workwear-style jackets, trousers, and sailor shirts. Long silk shirts exude an exotic feel.
