Dior Icons menswear designed by Dior Men’s creative director Kim Jones has been reinterpreted in the Dior Spring 2025 series to create a timeless “new wardrobe” for contemporary men. Combining superior quality with sophisticated tailoring, the garments are crafted in desaturated pastel tones and characterized by simple architectural lines and details. In a new image campaign performed by Dior brand ambassador Robert Pattinson, photographer Alasdair McLellan captures the boldness and elegance of Dior, highlighting the results of the exquisite craftsmanship of the atelier, which is the essence of Dior style.
Robert Pattinson wore loose trousers and a long coat with a structured tailoring, using the gray tone favored by Mr. Dior, the founder of the brand, to show his elegance. Other styling items such as cashmere sweaters and Harrington jackets are each made of high-quality fabrics, and the overall design is enhanced by workshop craftsmanship and innovative technology. Wide trousers, tailored jackets and structured coats. From formal wear to sports and casual wear and even denim design, the workshop has wonderfully interpreted it. Precious fabrics such as cashmere are cut with contemporary silhouettes and matched with harmonious tones, from light pink to light brown, from gray to black. They are the exquisite craftsmanship of the past and the future. The essence created by the symbiosis of innovative technologies.
Bags such as messenger bags, backpacks, tote bags and Weekender travel bags are made of Dior Gravity leather and decorated with an enlarged Dior Oblique signature pattern, reflecting a charming urban attitude. This coveted combination also extends to the contemporary silhouette of the B33 sneaker, which exudes a confident, casual appeal and is a must-have in any man’s wardrobe.
