To welcome the upcoming end-of-year celebrations, BVLGARI, which originates from Rome, launches a winter festival image advertisement, depicting the spirit of reunion, joy and sharing with the Italian art of life. From now on, the brand will provide an exclusive digital experience “Bvlgari Celebration Journey” in selected Bvlgari boutiques and online platforms around the world. Through the event-limited app, you can get exclusive digital gifts and Commemorative selfies turned into blessing cards. Also unveiled is a new sustainable packaging design, which is expected to be launched globally in the coming months.
This year’s new image advertisements and videos were shot at the Bulgari Hotel Roma, fully sharing the joy of the festival. In image advertising, gift-giving is no longer just a taste of life, but also a symbol of unlimited surprise and joy. Selected jewelry such as Serpenti, B.zero1, Divas’ Dream, Bvlgari Tubogas and Bvlgari Cabochon embody timeless elegance, Serpenti Tubogas and Serpenti Seduttori watches are soft and charming; classic Octo Finissimo and Bvlgari Aluminum watches perfectly combine bold Italian style and Swiss watchmaking craftsmanship, the legendary Serpenti and Serpentine bags shine with dazzling brilliance. Chef Niko Romito of the Italian Michelin-starred restaurant Il Ristorante in Bulgari Hotels and Resorts has launched a special menu themed on traditional Italian classics, including the chef’s signature Panettone Italian Christmas bread, and an exquisite Christmas hut at the entrance of the hotel. La Casetta also offers classic dishes to welcome guests to a joyful feast.
