How do we perceive the “artistic” aura? It can be a love for music, a passion for reading, a deep appreciation for life, while also valuing sharing, with a balance of graceful elegance and dynamic energy. Cartier presents the new Baignoire jewelry watch, styled by Lou Doillon, a “new-generation French icon” praised by fashion media, who also features in the visual campaign. The Baignoire watch, with its classic oval shape, continues to innovate, offering a versatile and unique style.
Lou Doillon, daughter of renowned British musician and filmmaker Jane Birkin, excels not only in music but also frequently graces fashion events and parties, showcasing her confident and charismatic personality. In the newly launched Cartier Baignoire visual campaign, Lou Doillon is seen wearing a coffee-colored blazer, exuding an intellectual vibe, or sporting a bold red suit with rolled-up sleeves, posing with a musical instrument and subtly showing off her Baignoire watch. This effortlessly conveys the carefree, non-traditional, and elegant spirit of the Baignoire collection.
The Baignoire watch, which first appeared in Cartier’s history in 1912 and was officially named in 1973, has become synonymous with French elegance. Today, Cartier introduces four new Baignoire models for 2025. The first model, a mini version, features a black, deep purple, or brown lacquered dial, encircled by Baignoire’s iconic yellow gold bezel. With its small, deformed Roman numerals and blue steel sword hands, it becomes a tiny stage for the wearer’s personal moments, paired with a single-color strap that radiates elegance.
The second, larger-sized Baignoire mini gold bracelet watch blends comfort with sophistication. It reinterprets the classic Baignoire design and transforms into a lightweight golden piece of jewelry on the wrist. Another variant in the same collection features a rose gold bracelet, with a diamond-studded bezel crafted using Cartier’s exceptional jewelry techniques and triangular setting. This design beautifully enhances the simple curve of the case, while the warm rose gold contrasts with the cold sparkle of the diamonds.
For collectors who love gemstones and delicate styles, the final Baignoire model is a must-see. Made of yellow gold, it features a mother-of-pearl dial encircled by a yellow gold bezel. The curved glass showcases the depth and texture of time, exuding both softness and luxury, and embodying the modern French woman—intellectual, elegant, and free-spirited.
