With just a few weeks left until the second Sunday in May, GUCCI unveils its 2025 Mother’s Day visuals, inviting photographer Tina Barney to capture the intimate, authentic emotional connections between three real mother-daughter and mother-son pairs. The images showcase not only the subtle, true emotions between two generations but also reflect GUCCI’s Italian lifestyle and a curated selection of Mother’s Day gift recommendations.
The bond between mothers and daughters (or sons) is rarely just about tenderness and affection; it’s filled with a spectrum of emotions. In front of the lens, Yara Shahidi and her mother Keri Salter-Shahidi, Camille Bidault-Waddington and her son Albert, and Kim Gordon and her daughter Coco share personal stories, all while Tina Barney’s precise photography brings to life moments of indulgence, self-possession, and even a touch of awkwardness. These subtle emotions are as real as Italy itself, a country deeply rooted in family bonds and universal love—a sentiment that resonates with every viewer.
Set against scenes like the draped curtains, the luxurious palace-style bedding, and the green mosaic brick walls, these powerful mother-child moments also present GUCCI’s seasonal gift selections. These include the playful GUCCI Horsebit ballet flats, paired with GUCCI Interlocking fine jewelry and silk scarves. Among the standout pieces are the new GUCCI Softbit bag and the upgraded GG Marmont bag. The Softbit features Spanish calfskin leather combined with the iconic horsebit detail, while the GG Marmont is crafted from premium lambskin for an exquisitely soft feel, complemented by soft pastel tones and a practical hidden back pocket. These stunning designs embody a heartfelt tribute, offering a beautiful reflection of love for the women who mean the most to us.
