Just as every person has their circle of friends, every luxury fashion house has its own “brand friends” — individuals who share a common heritage, and a mutual passion for life and style. For iconic British label Burberry, this summer’s campaign features none other than brand friend and rock legend Liam Gallagher, while F1 superstar Lewis Hamilton brought the brand to the spotlight at the British Grand Prix, turning the Silverstone circuit into a fashion runway for the seven-time world champion.
With the upcoming film F1, starring Brad Pitt and co-produced by Hamilton himself, Formula 1 racing is roaring back into the cultural spotlight. Not only is Hamilton a seven-time Formula 1 World Champion, he also made headlines at the recent British Grand Prix by sporting a custom Burberry outfit: a gabardine trench-style vest paired with utilitarian trousers, embellished with hundreds of Swarovski crystals — a nod to his sparkling victories and Burberry’s aristocratic modernity.
Meanwhile, Liam Gallagher — former frontman of the iconic British band Oasis and longtime friend of the brand — returned to the spotlight for Burberry’s summer campaign. In it, he dons his personal archive piece: a hooded Burberry coat that first debuted in the Spring/Summer 2018 collection and accompanied him on tour stages, becoming a rockstyle icon.
For 2025, Burberry is reviving this design with a fresh update: khaki green quilted nylon trimmed in black leather, while preserving the original silhouette. Inside, a sand-toned diagonal check cotton lining — a Burberry signature — adds subtle detail and a sense of heritage charm.
Rock and roll may ebb and flow with the times, but truly iconic design remains timeless — only becoming more distinguished with age. The revived hooded coat is now available for pre-order on Burberry’s official website, with an official launch set for mid-July at selected Burberry stores worldwide.
