Autumn and winter are just around the corner, and Italian fashion brand HOGAN unveils its Fall/Winter 2025 campaign featuring global brand ambassador and Chinese actor Tan Jianci. The campaign captures the relaxed yet stylish spirit of Milanese street life through elements like suede, earthy tones, and casual sneakers.
HOGAN, an Italian fashion house known for blending effortless style with streetwear versatility, showcases Tan Jianci in a variety of looks. He is seen leaning against leather chairs or striking dynamic dance poses, dressed in minimalist jackets, dark trousers, and standout casual shoes—urban yet lighthearted styling that can inspire wardrobes for men aged 20 to 60.
The HOGAN FW25 collection introduces the new H-Stripes, Hyperlight, HOGAN Cool, and H691 series. The iconic H-Stripes line debuts fresh colors this season, featuring oat-colored vertical grooves on lightweight soles, while the H logo extends elegantly to the heel, creating a streamlined silhouette. The Hyperlight series, inspired by 1980s running shoes, combines a coffee-colored H logo with beige leather and suede, offering a versatile option from autumn to spring—perfect as an all-season wardrobe staple.
Tan Jianci pairs the HOGAN Cool shoes, with their milky caramel rubber soles, with a black long shirt and oatmeal suede jacket. The color contrasts enhance his silhouette, creating a look that is both rugged and refined. The new H691 series draws inspiration from 1990s European and American skate culture, featuring thick yet lightweight soles, piping details, and a black silhouette of the H logo—pushing boundaries while confidently stepping into a fresh autumn/winter direction.
