The 2024 spring and summer Milan Fashion Week will be held from September 19 to September 25. This season Milan Fashion Week has ushered in the new atmosphere of many brands including new designers such as Tom Ford, Gucci and Bally. The most anticipated one is Gucci’s new designer Sabato De Sarno’s show was held on September 22nd! This is a show that the whole world is watching. Who is this new Gucci designer? What’s the background? What chapter will Gucci present under his leadership, and most importantly, where can we see this show of the century that has witnessed history?
Who is Gucci’s new designer Sabato De Sarno? 
Regarding the Gucci show at Milan Fashion Week Spring/Summer 2024, your first question must be, who is the new designer? His name is Sabato De Sarno. This mysterious man was announced by Gucci as Gucci’s new creative director in January 2023. He is an out-and-out Italian. He was born in Naples, Italy, and started his career at Prada in 2005. career, then moved to Dolce & Gabbana. Then he joined Valentino in 2009 and held an important position. He worked at Valentino for 13 years and was promoted to the fashion director in charge of men’s and women’s wear. He helped everyone learn about his origins. The brands Sabato De Sarno works for are all of Italian descent. Fashion boutique, must understand Italian aesthetics very well.
The man who vowed to make everyone fall in love with fashion “again”!
As for what new atmosphere Sabato De Sarno will bring to Gucci? We found the answer to this in advance from the brand’s official social platform. We took the lead in issuing a statement before the show: “Gucci is the opportunity to fall in love with fashion, ancora.” The Chinese meaning is: “Gucci makes you love fashion again, ancora.” ” and created a hashtag “#gucciancora” and connected it on social media such as IG.
The most interesting word among them is the Italian “Ancora”, which in Italian means the adverb “again”. From this vocabulary, it is not difficult to see that Sabato De Sarno wants to ignite everyone’s enthusiasm for this classic Italian brand and love for fashion.
50 fashionable attractions around the world respond and the whole world is watching
It is no exaggeration to say that this first Gucci show directed by Sabato De Sarno is being watched all over the world! In order to respond to the concept of “#gucciancora” and rekindle everyone’s enthusiasm for fashion and Gucci, Gucci is presenting large-scale outdoor advertisements around the world, inviting you to watch this fashion show of the century, including at the Gug
genheim Museum in New York, Manhattan, New York In the Dumbo district under the bridge, pop-up raids on Gucci Artwall art walls in New York, Milan, Shanghai, London, Bangkok, Rome, Florence, Naples, Seoul, Tokyo, and Chengdu kicked off this historical show. , and can also be seen in Taipei. The brand will light up the lights simultaneously in Taipei Huashan and Milan on the night of September 22. The strong red vision coupled with the buildings full of historical traces is a must-go pilgrimage.
New image photos cast by supermodel friends of many years
What design will the new Gucci creative director Sabato De Sarno come up with? This time, Gucci did not show off. Before the show, it released an image advertisement for the new fashion jewelry series designed by Sabato De Sarno. It also invited the world’s top supermodel Daria Werbowy, who once dominated the runway but is now rarely seen, to return to make fashion. Super fans! How can I invite a supermodel to come back to work? It turned out that the two were old comrades who had known each other for more than 20 years. Sabato De Sarno shared on his IG that the two had become friends through work in 2003. They were friends who worked together in the early days of working in the fashion industry, and now they can work together again to create the next thing. The fashion journey is of great significance to him!
