In November 2023, the news of Moschino’s former creative director Davide Renne’s sudden death less than ten days after taking office shocked the fashion world. After nearly three months of mourning, the brand announced today that Adrian Appiolaza will take over. In addition to serving as the women’s design director of Loewe for more than 10 years, the Argentinian designer has also followed many designers at Chloé, Miu Miu and Louis Vuitton and experienced the baptism of different styles. Next, he will integrate the rich attainments of more than 20 years to show the world a new look of Moschino at the Milan autumn and winter show in February? It will definitely be the focus of fashion week from now on. While looking forward to his first collection at the helm, get to know Adrian Appiolaza.
Who is Adrian Appiolaza?
Adrian Appiolaza was born in Buenos Aires, Argentina. He spent much of his teenage years in his grandmother’s tailor shop, cultivating his creativity for a long time and laying the foundation for his future career. Later, he came to the UK with his longing for Manchester music and entered Central Saint Martins College. At the same time, he worked as a junior designer for Alexander McQueen and Miguel Adrover.
5 stages of Adrian Appiolaza’s career
In 2002, Adrian Appiolaza met his boss, fashion guru Phoebe Philo. Philo saw Appiolaza’s graduation project and invited him to join her team at Chloé at the time.
In 2006, Adrian Appiolaza joined Miu Miu; in 2010, he moved to Louis Vuitton to work with Marc Jacobs; in 2012, he returned to Chloé as design director and worked with Clare Waight Keller. Finally, in 2014, Appiolaza began the longest journey of his career, serving as the women’s design director at Loewe for more than 10 years, working side by side with J.W. Anderson.
Now he has become the new creative director of Moschino and will be responsible for the design of women’s clothing, men’s clothing and accessories for the brand in the future.
His first show at the helm of Moschino debuted at Milan Fashion Week in February.
Adrian Appiolaza will appear with the 2024 autumn and winter women’s wear series, which will be held at 6 pm on February 22 at the Museo della permanente during Milan Fashion Week.
This location is of great significance to the history of the brand. This venue (Società per le Belle Arti ed Esposizione Permanente) hosted the exhibition “Moschino – X anni di Kaos! 1983-1993” in 1993 to mark the tenth anniversary of Franco Moschino’s founding of the brand.
Will write a new chapter for the brand adventure
Massimo Ferretti, chairman of the AEFFE Group to which Moschino belongs, deeply welcomes the joining of Adrian Appiolaza. “The unique and rich experience, creativity and fashion vision he brings will write a new and exciting chapter for Moschino’s adventure.” He also said that he is highly regarded. I was shocked by Adrian Appiolaza’s explosive creativity and thought he was full of energy and enthusiasm; these elements have always highlighted Moschino’s uniqueness. I look forward to Adrian Appiolaza creating a success story with the brand in the future.
Want to express the purest Moschino
Adrian Appiolaza said: “A jacket decorated with 3D postcards, a skirt made of 20 bras, countless trompe l’oeil paintings… As a creator and collector, Franco Moschino’s creations recorded in fashion history are almost endless. .For me, the essence of his talent was to inhabit his time, which he accomplished with an enviable ease, to open a window for all of us and let us in our own way Imagining the future. I sincerely thank Massimo Ferretti for allowing me to enter the world of Moschino and a historical brand that I longed for. I am ready to take the brand into a new chapter, mix it with a little playfulness, and express the purest Moschino . ”
Set sail again with more than 20 years of fashion knowledge
“I have always admired Franco Moschino’s wit, wit and playfulness. His creations are not only clothes, but also express his comments on the current situation of the times through fabrics and tailoring.” Adrian Appiolaza finally said that as fashion takes over Much of his thinking and space, he also began collecting clothing from designers who changed the history of fashion, and Franco Moschino has always been one of them.
Visiting these precious memories, walking through these corridors full of history waiting to be heard, and touching these clothes that he has only seen in magazines are priceless to him; they will also become his key to this journey that he has just set sail on. compass.
