Once daily necessities are baptized by time and blessed by craftsmanship, they can often be given meaning that transcends the times. FENDI launches a new 2024 spring and summer Peekaboo bag image advertisement, inviting supermodel Kate Moss (Kate Moss) and her daughter Lila Grace Moss to appear in the camera together, capturing the intimate and true feelings between mother and daughter. Bags of love are passed down (from generation to generation).
In recent years, FENDI has continued to invite famous women to shoot image advertisements, conveying the soft and feminine characteristics of Peekaboo bags in addition to the distinctive architectural style. In 2022, British model and feminist activist Adwoa Aboah transformed into a fashion superman in a short film, landing on the steps of FENDI’s Rome headquarters with a Peekaboo bag; in the spring and summer of 2023, supermodel “Black Pearl” Naomi Campbell showed off what women have Powerful energy and perfection; in the spring and summer of 2024, Kate Moss and her daughter Lila Grace Moss embraced in front of the lens of British photographer Craig McDean. What was reflected here was not only the common kindness and wisdom between mother and daughter, but also the Peekaboo bag. The style is firm, upright and timeless.
Silvia Venturini Fendi, the third generation of the family, once said, “People who use Peekaboo have many faces. He or she has unknown talents and will choose when to show which aspect of themselves.” And it was designed by her. The Peekaboo bag first debuted in the 2009 FENDI spring and summer women’s fashion show. Cleanness and simplicity are the characteristics of the bag, and it is inspired by the outline of the modernist frame bag. The square twist lock design, the accordion structure on the side of the bag, and FENDI’s classic Selleria stitching are all the highly recognizable design vocabulary of the Peekaboo bag. The openable mouth of the bag is one of Peekaboo’s features. The bag reflects Silvia Venturini Fendi’s idea: “You can show yourself to the world and you are not afraid to hide it.”
