With the mission of encouraging the expression of multiple aspects of oneself, American fashion brand Coach’s spring image advertisement, in addition to starring spokesperson Camila Mendes, also has a series interpreted by imma, a non-real idol, model and digital creator, showing that virtual reality is Future perspective.
Coach has unveiled the fourth chapter of its “Find Your Courage” image campaign, starring Camila Mendes, a member of the brand ambassador family, continuing the concept of a series of image ads starring Lil Nas X in February this year. In order to encourage everyone to express themselves in multiple aspects, the spring advertising image is set to explore “The Courage to Be Real”, through the perspective of the virtual idol imma, telling her journey of finding courage with the help of Camila Mendes. Each chapter in the series represents a different aspect of courage that she has come into contact with during her journey. Imma enters a virtual flower world full of daisies and the courage of self-expression blooms forever. She meets Camila Mendes and learns to continue to grow and embrace every stage of herself. Appearance. The focus of the image advertisement is the new quilted diamond Tabby bag with a new floral theme pattern. Based on the classic Coach design of the 1970s, it is made of quilted diamond pattern, soft Nappa leather, and is decorated with the brand’s symbolic metal accessories, interpreting Fashion attitude.
During this year’s Milan Design Week, bag brand MCM collaborated with Italian Atelier Biagetti design studio to explore the concept of Casa (furniture) through an immersive experience. MCM presents the MCM Wearable Casa collection, which draws inspiration from the brand’s traditional and modern design concepts, launching 7 portable and multi-functional items that integrate the Bauhaus aesthetic spirit of the past with the contemporary nomadic lifestyle, while also being able to Wear it on your body and blur the line between home decoration and fashionable clothing. Even if you can’t be there in person, you can still experience the virtual dimension of installation art through the “Metaverse” set up by MCM.
