As early as 40 years ago, Nike launched the epoch-making Air cushion, rewriting the definition of sports shoes! Now the brand has further evolved this technology, through new research, advanced technology and bold innovation, to present a new “Blueprint Pack” series, including track and field spikes, basketball shoes, football shoes and sports lifestyle shoes, with color tributes Bill Bowerman, one of the founders of Nike, demonstrated his relentless pursuit of improving athletes’ peak performance.
In order to create products that better meet the needs, Nike uses all possible tools. The upgraded Air technology helps athletes break their limits at various distances. These include the first Pegasus Premium running shoe to feature sculpting, full-length, visible Air Zoom cushioning. Not only that, but also upgraded Nike Victory 2 and Nike Maxfly 2 spike shoes for track and field athletes; a new Nike G.T. Hustle 3 basketball shoe; and the 2024 Nike Mercurial new football shoes that football players are looking forward to. Moreover, the Nike design team also drew inspiration from the sketches of co-founder Bill Bowerman and created a set of fonts for the Blueprint series. The simple design style runs through 13 pairs of shoes and gives athletes the ability to write the future.
In addition to Nike’s air-cushioned shoes, PUMA has brought the running shoe market into a new era with NITRO™ nitrogen midsole technology in recent years. In order to let runners personally experience the “lightweight” and “high cushioning” and stable functions of nitrogen running shoes, PUMA has specially created an annual tour of the “NITRO™ LAB Nitrogen Speed Laboratory” to display the full range of nitrogen running shoes through three major categories. Take a look at the best-fit items for different distances, surface textures and runner needs. The NITRO™ technology running device with nitrogen bottles was used to explain the key technological functions and explore the composition and characteristics of running shoes. In order to increase the intensity of the runners’ experience, a professional unpowered treadmill was also set up, and runners were invited to actually put on nitrogen running shoes and walk 400 meters. Feel the performance of NITRO™ technology at a distance and challenge your own speed limit.
