At the end of 2023, Chanel will hold the 2023/24 Métiers d’art workshop series show in Manchester, the capital of British rock music and pop art. As this series will be officially launched in boutiques around the world from June 5, Chanel released the 2023/24 Métiers d’art workshop series image advertisement shot by Mikael Jansson, interpreting twill soft texture in the form of vibrant pop music. , echoing the spirit of the Manchester show. Also exposed is an image advertising film co-directed and shot by Sofia Coppola, who has been nominated for the Oscar for Best Director many times, and her brother Roman Coppola. In fact, the two also shot a preview video for the series before the show.
The image advertisement is composed of black and white and color photos, inviting models Lulu Tenney, Loli-Bahia and Alaato Jazyper to perform. In the 1960s, which was full of music energy, it bloomed with a naughty and uninhibited elegance, showing the cheerful temperament of women in the new era. Chanel’s style charm is like a vivid world-famous painting, black and white set off the silhouette of suits, coats and jackets, paired with tweed hats designed by Maison Michel hat workshop and camellias from Lemarie camellia feather workshop.
The color combination also reflects the endless potential of tweed in the 2023/24 Métiers d’art collection: it includes an apple green jacket decorated with braids and crochet, made by the Paloma fine fabrics workshop, paired with Chanel’s 11.12 classic From the bag to the purple jacket with silk cuffs and the orange coat paired with the bag of the same color, the tweed suit shows a style of constant innovation and interpretation, which can be said to be the eternal code of Chanel.
