FENDI has cooperated with the fair trade organization Made For A Woman (M4W) to produce a new Roll bag, which will be sold in FENDI boutiques around the world from June 18, 2024. Made For A Woman is a female-led and female-centered social welfare entrepreneurial organization in Madagascar; this cooperation adheres to FENDI’s long-standing commitment to sustainable development and social responsibility, and each Roll bag is made of materials purchased locally in Madagascar. Raffia made from unique palm trees is crocheted by hand into an exquisite two-color FF LOGO, and then hand-stitched logo Selleria stitching and decorative leather handles are added to the Italian FENDI workshop.
This Roll bag in the 2024 summer series is inspired by the brand’s original 1997 design, retaining its relaxed and elegant style. At the same time, with its soft and spacious shape and extended leather handle, it is more functional in modern life. sex. As the name suggests, the Roll bag was originally designed as an easy-to-roll bag and is available in different sizes to suit various lifestyles and occasions. “The Roll bag is like an icon of everyday life – both timeless and practical,” said Silvia Venturini Fendi, FENDI’s artistic director of accessories and menswear.
Made For A Woman’s workshop is located in Antananarivo and has a total of 350 craftsmen. The studio has been certified by the World Fair Trade Organization since 2022, and has promoted a number of programs in the community that are consistent with the United Nations Sustainable Development Goals, including health and well-being programs, artisan empowerment workshops, Zero discrimination policies, child protection measures and environmental justice programs, etc. In addition to the Rolle bag in the 2024 summer series, FENDI has also further cooperated with Made For A Woman to jointly create a unique Baguette bag for the “hand in hand” project to pay tribute to the craftsmen of Madagascar.
